This startup client manufactures and sells a high-dollar piece of office equipment. Their goal was to increase their sales through organic SEO and Pay Per Click (PPC). We developed their PPC campaign from scratch, provided SEO on-site and through link development, as well as provided reputation management through introducing their product to various niches online, and controlling the conversation about their brand.

Industry

Custom Office Supply

Financial Results

Monthly sales before Ascendgence: $2,000
Monthly sales after 12 months with Ascendgence: $90,000
Percentage Increase: 4400%

Service Type

Search Engine Optimization, and Pay Per Click.

SEO Results

Organic traffic graph shows all non-paid and non-brand keywords bringing traffic. Backlink profile displays links resulting from on-going high quality link development and brand awareness campaigns. In one year, we ranked this client’s site number one on Google for their market’s most lucrative keyword, up from ranking 100+ prior to Ascendgence.

Organic Traffic Trend

Improvements in Search Engine Rankings

Backlink Profile

*First 3 months of hire dedicated to PPC testing of keywords to learn best ROI keywords to target through SEO.

PPC Results

January 2010

15 Conversions | $85.24 Per Conversion Cost | 2.97% Conversion Rate

March 2011*

71 Conversions | $40.00 Per Conversion Cost | 9.33% Conversion Rate

*Results achieved despite a +$3.00 cost per click increase in primary keywords due to increasingly aggressive competition from January 2010 to March 2011.