Case Study #2
This client provides educational training courses for a particular industry. Their goal was to improve SEO for national and local target terms. Their PPC goals were to increase the number of introductory course sign-ups near their city locations.
Industry
Education
Service Type
Search Engine Optimization, and Pay Per Click
SEO Results
Year over year comparison of organic keyword traffic to client’s site, and backlink profile.
Increase in Non-Brand Organic Keyword Referrals
Backlink Profile
Target Keyword Results
Three-word target keyword that receives 165,000 searches per month, ranked 81st before, and 5th after Ascendgence consulting. Client ranks #1 for this term in Local Search.
Pay Per Click Results
Three Months Before Ascendgence
- Keywords Targeted: 500
- Search: 23 conversions | $41.92 Per Converions
- Display Network: None
Three Months While With Ascendgence
- Keywords Targeted: 4,895
- Search: 124 Conversions | $29.42 Per Conversion
- Display Network: 421 Conversions | $51.52 Per Conversion






