Case Study #3

In February 2009, Kevin and Sean decided they wanted a viral marketing idea they could use as a public case study for newly formed Ascendgence, LLC.

What started as a brainstorming session of potential businesses that would make for a great case study of using the internet to take a business from zero to sixty overnight quickly evolved into “why not use our skills to help someone while also building a public portfolio so as not to expose our clients?”

Within a few hours, the PimpThisBum.com domain was purchased and development began. A mere 3 weeks later, PimpThisBum.com, and the subject of their marketing campaign, Tim Edwards, became an international phenomenon, attributed by media outlets as the world’s most famous homeless man.

Service Type

Viral Link Building Campaign

The Results

Over $100k in donations raised in 3 months
Tim received rehab to treat alcohol addiction
Tim received job training, housing, counseling, and assistance to help with the transition off the street
As of March 11th, 2011, Tim is 2 years sober, employed, and loving life.