Pay Per Click advertising on search engines allows advertisers to bid what they are willing to pay for a potential customer to visit their website. Knowing how to target the best converting keywords, achieving lower cost-per-click, and optimizing your website for higher sales ensures you achieve the highest ROI.

PPC has become a very competitive advertising channel. It’s projected that PPC spend will grow 20% in 2011, pushing out advertisers who don’t know how to keep costs low and sales high.

PPC advertising gives you the opportunity to pay for top positions on major search engines. This delivers instant traffic and offers many ways to compliment SEO, by testing keywords, business models, and marketplace verticals allowing you to develop your internet marketing and any SEO plans with facts, not assumptions.

PPC ads appear at the top and right side of the search engine results page (SERP). PPC is based on an open bidding system, giving a wide range to what a keyword can cost, depending on the competition for that keyword. This can make PPC very costly for the amateur advertiser.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are very inexpensive to advertise on, and can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost per click across an entire ad plan.

Ascendgence offers complete PPC program development and ongoing optomization. Our expertise is with major paid search advertisers: Google Adwords, and Microsoft AdCenter. We provide the following package:

Pay-Per-Click Management

• Keyword Discovery and Selection: We gather a list of best keywords to target. This is done by reviewing your analytics, reviewing your existing campaign, and researching historic keyword traffic data in your industry.
• Ad Text: We optimize the text in your ads to align with user intent. We conduct A/B testing to continually improve ad performance, and weed out poorly performing ads.
• Landing Pages: Based on the ad and keywords we select the best landing pages to direct that specific traffic to.
• Conversion Tracking: We install conversion tracking to monitor conversion rates.
• Ad Submission: We properly organize keywords into appropriately themed adgroups.
• PPC Monitoring: We track your campaign daily to maintain highest ROI in your ad campaign.
• PPC Cost Management: We manage your ad spend, ensuring you are not paying unnecessary fees for ineffective ads.
• Campaign Improvement Modification: We cyclically modify ad text, landing pages, and keywords based on analytics information and feedback we receive from campaign data. This not only keeps it operating efficiently, but keeps you one step ahead of the pack.
• Monthly Reports: We report monthly on your campaigns success regarding keyword choice, text choice, and we create a rank report so you know where you rank organically for the keywords you pay for.

If you’d like more information about our Pay Per Click Management Program please fill out our contact form.